Google Ads that bring customers, not clicks
Ads with tracked conversions and a budget steered by what a customer costs.
Google Ads is the fastest way to get enquiries — and the fastest way to burn money. The difference lies in the structure: which searches you pay for, which you exclude, and whether you can see what actually produced a customer.
We set up tracking for calls, forms and bookings before the first krona is spent. After that the budget is steered by cost per enquiry, not by clicks.
Tracking before spend
Calls, forms and bookings are measured as conversions from day one. You see what each customer cost.
Negative keywords from the start
We exclude “free”, “jobs”, “course” and everything else that costs money without producing business — before the campaign goes live.
Landing pages that convert
Ad traffic goes to pages built for the purpose, not to the home page.
Budget where it does most
Every month, money moves from what is not working to what is. You get the report.
Allt som behövs – inget som inte behövs.
- Campaign structure with keywords, ads and extensions
- Conversion tracking (calls, forms, bookings)
- Negative keywords and geographic targeting
- Landing pages for ad traffic
- Monthly report with cost per enquiry
- Ongoing optimisation of bids, ads and keywords
Från första samtalet till leverans.
You pay the ad budget directly to Google. Management is a fixed monthly cost with no percentage markup — we do not earn more when you spend more.
- 01
Goals and budget
How many enquiries do you want, and what may one cost? That steers everything.
- 02
Tracking and structure
Conversions are set up, campaigns are built, negative keywords are added.
- 03
Launch
The campaigns go live, watched closely for the first few weeks.
- 04
Optimise
A report and adjustments every month. Budget moves to where it brings the most customers.
Passar er om ni är …
- Companies that want enquiries this month
- Companies already running Ads but with no idea what a customer costs
- Seasonal businesses where timing decides everything
- Companies combining Ads with SEO to lower the cost over time
Om google ads (sem)
What does Google Ads cost?
You set the ad budget yourself and pay it directly to Google. Our management is a fixed monthly cost. How much budget you need depends on the industry and how many enquiries you want — we work that out in the review.
How quickly does Google Ads produce results?
The first enquiries usually arrive within 1–2 weeks. Full effect comes after 2–3 months, once there is data to optimise against.
Do we own the ad account?
Yes. The account is in your name and we work in it as your partner. If you change agency, all the history goes with you.
Do we need a new website to run Ads?
Not necessarily, but the landing page decides a great deal. We often build a dedicated page for the ad traffic as part of the work.
Tell us what you need. You get a written proposal within one working day.
A short conversation about your business, then a concrete proposal with a fixed price or monthly cost. You decide in your own time.
- Free review of where you stand today
- No commitment to get a quote
- One contact person from the first call